Social networks driving sponsorship fundraising
Posted by Bryan on September 27, 2007
I spotted a very interesting blog post earlier this week by Robin Goad, Research Director at Hitwise UK, reporting on the rapidly growing importance of online social networks, like Facebook, for sponsored event fundraising.
He was prompted to investigate the subject after his cousin sent him an invitation via Facebook to sponsor her through Justgiving.com. As shown in the chart above, on researching how people are requesting sponsorship through Justgiving he found a very clear trend – with social networks clearly taking over from email.
Robin Goad said
Hi Bryan – glad you found the data interesting. I recently did some analysis of search and the charity sector that may also be of interest. Here it is: http://weblogs.hitwise.com/robin-goad/2007/10/burma_charity_response.html
Robin