Social networks driving sponsorship fundraising

justgiving-facebook.jpg

I spotted a very interesting blog post earlier this week by Robin Goad, Research Director at Hitwise UK, reporting on the rapidly growing importance of online social networks, like Facebook, for sponsored event fundraising.

He was prompted to investigate the subject after his cousin sent him an invitation via Facebook to sponsor her through Justgiving.com. As shown in the chart above, on researching how people are requesting sponsorship through Justgiving he found a very clear trend – with social networks clearly taking over from email.

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