Comments on: New pet lovers social network launches with talking pets viral campaign http://givinginadigitalworld.org/2008/07/30/new-pet-lovers-social-network-launches-with-talking-pets-viral-campaign/ Digital fundraising thoughts and news Tue, 24 Apr 2012 17:55:03 +0000 hourly 1 http://wordpress.com/ By: Bryan http://givinginadigitalworld.org/2008/07/30/new-pet-lovers-social-network-launches-with-talking-pets-viral-campaign/#comment-245 Wed, 27 Aug 2008 13:28:48 +0000 http://givinginadigitalworld.wordpress.com/?p=153#comment-245 Hi Melanie. As with all donor communications questions the answer to which social networking site charities should use comes down initially to understanding the specific audience you are looking to engage with and then determining which sites that audience tends to use the most. This varies based on a number of factors. Age is a key one – with Bebo and MySpace typically attracting a younger profile than Facebook. If your target audience is over 50 then all the data I have suggests that only a very small proportion of them are as yet actively engaged with social networking – although some specialist sites have been launched specifically to attract older consumers. (I have several postings on social network age profiles elsewhere on the blog). Another key factor is geography – as while Facebook and MySpace are leaders in the UK, US, Canada, and Australia, in non-English speaking countries the most important sites are often completely different. It’s Hyves in Holland for example – with Facebook not even in the top 10.

Then another aspect to consider is what the sites on offer will enable you to do. facebook became a very popular site for charities not only because of its rapidly growing popularity but also because its open platform enables custom-built applications to be developed that can access user data. Other sites may only let you put the equivalkent of a digital badge onto profiles and no more than this.

Bearing all this in mind, if you’re US-based than the most popular sites for charities are currently Facebook and MySpace – so that’s where I’d suggest you start.

]]> By: Melanie Guin http://givinginadigitalworld.org/2008/07/30/new-pet-lovers-social-network-launches-with-talking-pets-viral-campaign/#comment-216 Mon, 18 Aug 2008 14:56:23 +0000 http://givinginadigitalworld.wordpress.com/?p=153#comment-216 Any opinions on what is the best general social networking site for charities to become part of?

http://www.charitynetusa.com

]]> By: Danielle http://givinginadigitalworld.org/2008/07/30/new-pet-lovers-social-network-launches-with-talking-pets-viral-campaign/#comment-208 Tue, 12 Aug 2008 13:18:46 +0000 http://givinginadigitalworld.wordpress.com/?p=153#comment-208 Cracking campaign!

]]> By: raj dasani http://givinginadigitalworld.org/2008/07/30/new-pet-lovers-social-network-launches-with-talking-pets-viral-campaign/#comment-207 Mon, 04 Aug 2008 14:39:16 +0000 http://givinginadigitalworld.wordpress.com/?p=153#comment-207 Hi Brian

Nice work on Blue Cross site – particulary like the personlisation element. One of the most powerful charity
films can be seen on Amnesty microsite below:

http://www.unsubscribe-me.org/

It can also be added to social network sites so is great for sharing.

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