Have you seen Groundswell? It’s a similar type of tool from Forrester Research. It breaks users down by country, gender and age – and then by groups: Creators, Critics, Collectors, Joiners, Spectators, and Inactives.

The groups actually seem quite sensible in the context of democratized publishing and distribution. Creators create content; Critics point to the good stuff; Collectors obsessively collect, tag, sort, and file; Joiners maintain profiles on social networking sites; Spectators are spectators, and Inactives don’t do much of anything.

Am I biased in thinking Creators and Critics are the most valuable?

I was going to email you but you’ve moved and LinkedIn and Facebook were doing that gated community thing on me. (I’m not a Joiner

Brad