I must say this is the first time I have come across the $93 dollar club, but having worked for one of the largest UK charities I know how difficult it is to get traction behind any type of fund-raising event. The fact this started out as a charitable act of trust makes the story even more compelling. This act,seeing both parties give without wanting anything in return other than to help or thank someone for a kind gesture, is the springboard that allows others to connect to the story and feel compelled to give.

If charities learn to utilise this ‘mutually charitable act’ to invigorate traditional fund-raising activities and generate groundswell of a similar magnitude. Could potentially enable them to move away from large scale ‘chugging’ based, or seasonal activities to smaller community engaged efforts, that allow the giver to connect at a more personal level with the charity and the cause.