Comments on: Some useful insight into what is and isn’t working in Facebook and Twitter marketing http://givinginadigitalworld.org/2010/01/13/some-useful-insight-into-what-is-and-isnt-working-in-facebook-and-twitter-marketing/ Digital fundraising thoughts and news Thu, 02 Feb 2012 18:32:18 +0000 hourly 1 http://wordpress.com/ By: nonprofitplace http://givinginadigitalworld.org/2010/01/13/some-useful-insight-into-what-is-and-isnt-working-in-facebook-and-twitter-marketing/#comment-1155 Thu, 11 Feb 2010 17:02:09 +0000 http://givinginadigitalworld.wordpress.com/?p=1610#comment-1155 One thing that I notice about both B2B and B2C lists is that the range of respondents does not vary very widely, from 22% to 40% in the first case and 24% to 46% in the second (twitter), and 24% to 37%, 27% to 41% (facebook).

The conclusion, i think, is that the method of use and its consequent success is still very much organisation dependant.

It would be interesting to see a comparator survey of uses of both social media by non-profits and their respective success rates.

http://non-profitplace.com

]]> By: Dennis http://givinginadigitalworld.org/2010/01/13/some-useful-insight-into-what-is-and-isnt-working-in-facebook-and-twitter-marketing/#comment-1136 Tue, 26 Jan 2010 15:36:42 +0000 http://givinginadigitalworld.wordpress.com/?p=1610#comment-1136 I’ve seen centrepoint advertising their sponsor a room product all over facebook – I’d love to know how successful this has been; although they have also been using full page press ads as well.

Anyone from centrepoint care to share?

Jonny

]]> By: John Carnell http://givinginadigitalworld.org/2010/01/13/some-useful-insight-into-what-is-and-isnt-working-in-facebook-and-twitter-marketing/#comment-1127 Wed, 13 Jan 2010 11:55:04 +0000 http://givinginadigitalworld.wordpress.com/?p=1610#comment-1127 Some great data and fully tracks with my experiences @BullyingUK Organic marketing is much more successful than the PPC adverts in Facebook. Interesting to read number two on that list, “Friending from corporate profiles” I assume we are talking profiles setup in the name of a brand rather than a Fan Page?

Always assumed that was a breach of the TandC’s not that it stops brands doing it anyway :-) and I would even recommend it to charities as well, it’s effective for building relationships.

Awesome data ;-)

John

]]> By: Bryan http://givinginadigitalworld.org/2010/01/13/some-useful-insight-into-what-is-and-isnt-working-in-facebook-and-twitter-marketing/#comment-1126 Wed, 13 Jan 2010 11:22:21 +0000 http://givinginadigitalworld.wordpress.com/?p=1610#comment-1126 Hi Adrian, thanks for sharing the details of your Facebook campaign. I think you’re right that the best use of such ads is to offer a low involvement engagement opportunity to a targeted audience as the first step in a journey towards any form of fundraising activity.

Where I’ve seen particularly bad results is when organisations have tried to use them for a one-step direct financial ask.

If any readers have seen such an approach work then do share the details.

]]> By: Adrian Salmon http://givinginadigitalworld.org/2010/01/13/some-useful-insight-into-what-is-and-isnt-working-in-facebook-and-twitter-marketing/#comment-1125 Wed, 13 Jan 2010 11:04:01 +0000 http://givinginadigitalworld.wordpress.com/?p=1610#comment-1125 This is interesting Bryan – we have just had great success in using Facebook advertising – paid for by cost per impression – to recruit our alumni on Facebook to our Facebook group. We got 1500 more members over 9 days. And our own website stats show that referrals from Facebook to our website went up by 2200% during the time we ran the campaign, compared to the same period last year, taking it from generating 0.3% of website visits to nearly 5%.

I’d count that as a success and I think it worked because we were asking people to do the easiest possible thing on Facebook – just join the group and let us know they were interested in us. I’m convinced that Facebook and social media marketing in general needs to focus on securing the ‘noncomittal gesture of support’ – if you can get that, then you can follow up with other media that are better placed for securing actual commitments….

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