Beautiful Greenpeace crowdfunding site lets you buy a piece of the new Rainbow Warrior

Crowdfunding websites that let you contribute to specific projects are nothing new, but anewwarrior.greenpeace.org launched by Greenpeace to generate funds for their new Rainbow Warrior has lifted the bar to a new level in terms of on-site experience.

The site opens with a great full screen video telling the story of the current Rainbow Warrior and the need for a replacement. Then you can take a look at the planned new vessel through an interactive 3d model and browse through detailed blueprints of the new ship to select items that you’d like to ‘buy’ to help fund its construction – anything from a Survival Suit at €800 to a €10 Toilet Roll Holder. All donors will receive a Certificate of Purchase and have their name added to a dedication wall on the ship itself.

Elsewhere on the site you can see personal stories from the Rainbow Warrior crew and view video of the latest stage of construction via a webcam at the dry dock in Germany. Social sharing opportunities are provided through Facebook and Twitter share buttons.

Overall, it’s a great user experience. Right down to the soundtrack becoming muffled if you drop beneath the surface of the sea to view the underside of the ship!

The only thing they don’t seem to have got right is the search strategy to help drive traffic to the site. I first heard about it on Twitter (thanks to @101reinier). But then when I wanted to show the site to someone else and tried to find it using Google it was nowhere to be seen. Even typing ‘New Rainbow Warrior’ didn’t bring-up the site, although it did return a wide range of news stories about the ship being built and a range of other Greenpeace fundraising landing pages like this one.

4 thoughts on “Beautiful Greenpeace crowdfunding site lets you buy a piece of the new Rainbow Warrior

  1. The Google can’t penetrate the hard Flash exterior.

  2. Pingback: New Rainbow Warrior For Sale | Philanthropy

  3. What Brad says, and a poor PR-machine by Greenpeace? To bad, great project!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s