Giving in a digital world

Digital fundraising thoughts and news

An interesting take on the ROI of Social Media

Posted by Bryan on October 17, 2011

 

I was preparing a presentation the other day when I came across this great video by Erik Qualman of Socialnomics, packed full of interesting statistics and insights relating to the growth of Social Media.

Now, I’m an avid reader of digital usage research as part of my job but the way Qualman presents the case for the importance of Social Media and what it means for consumer engagement really captured my attention and is well worth a look

A great soundtrack and lots of interesting nuggets – including one that particularly struck me (3.49 minutes into the 4.16 video):

A pretty challenging thought that – and one that I challenge you not to take seriously after you’ve watched the video!

About these ads

2 Responses to “An interesting take on the ROI of Social Media”

  1. Nahla said

    Hey there,
    thanks for sharing this great video. I was looking for something like this. It is crazy to see how Social networks have taken over the world over the past what? 5 years?
    Amazing!

  2. [...] An Interesting Take on the ROI of Social Media          [Giving In A Digital World] 0 Comments [...]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

 
Follow

Get every new post delivered to your Inbox.

Join 49 other followers

%d bloggers like this: