An interesting take on the ROI of Social Media
Posted by Bryan on October 17, 2011
I was preparing a presentation the other day when I came across this great video by Erik Qualman of Socialnomics, packed full of interesting statistics and insights relating to the growth of Social Media.
Now, I’m an avid reader of digital usage research as part of my job but the way Qualman presents the case for the importance of Social Media and what it means for consumer engagement really captured my attention and is well worth a look
A great soundtrack and lots of interesting nuggets – including one that particularly struck me (3.49 minutes into the 4.16 video):
A pretty challenging thought that – and one that I challenge you not to take seriously after you’ve watched the video!
This entry was posted on October 17, 2011 at 11:23 am and is filed under Facebook, Social networking, Twitter. Tagged: Bryan Miller, Online advocacy, Online fundraising, Social networking, Socialnomics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.