Giving in a Digital World

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Just over a year ago I mentioned a very handy YouTube video created by Erik Qualman, the man behind the concept of Socialnomics, which through 4m 19s of fascinating facts and statistics provided a great introduction to the world-wide strategic importance of Social Media. For several months I used the video in workshops and conference sessions but then, due to the incredibly fast pace of Social Media growth, the statistics became too out of date so I had to revert to less entertaining ways of getting the point across.

Good news this week though – as Erik has just uploaded an updated 2013 version, and this time you can choose from one of two ‘upbeat’ music versions: this one or the other one.

Personally I prefer the original soundtrack, but that’s probably because I’m a tad old skool – and it doesn’t take anything away from the video’s usefulness as an entertaining introduction to the immense reach of Social Media in the world today.