Justgiving Facebook fundraising app doing great


Shortly after Facebook became the first online social network site to allow 3rd party developers to create applications integrating directly with user data back in May 2007 (more on this here if you missed it), the folks at Justgiving.com came-up with their own app to enable Facebook users to add a neat ‘dynamic progress bar’ to their profile to show how fundraising through their individual Justgiving page is progressing.

The good news is that, according to today’s post on the Justgiving.com blog, in just a couple of months users of the app have now passed the 4,000-mark.

This on the same day that the FT reported that Facebook has just entered the UK’s top 20 most popular online destinations – continuing the trend I mentioned last month.

So, any charities with supporters raising funds for them through Justgiving fundraising pages – should be sure to let them know about the Facebook app, just incase they’re amongst the ever growing number of Facebook users. Alternately, any charity developing its own Facebook group – here’s a seamless way to integrate fundraising directly into it.

Interestingly, I’ve just noticed that in the 15 minutes or so since I took the screen shot above showing 4,367 Justgiving Facebook app users – the number showing on the Facebook application page has now risen to 4,374. That’s around 1 new user every two minutes – which can’t be bad!

Infact, that sort of growth fits with some equally amazing Justgiving stats listed in an earlier posting on their blog – including the fact that on average a Justgiving fundraising page is made every 1 minute and 9 seconds, and that a donation is made every 7.8 seconds!

Update 24/08/07 – you can read about the other main Facebook fundraising apps currently available here

3 thoughts on “Justgiving Facebook fundraising app doing great

  1. Wow great post Bryan!

    We’re hard at work on the next application now, but for us there have been some great lessons learned:

    – ask your facebook-using users what they would want from an app, don’t build what you *think* they want

    – be prepared for lots of bugfixing

    – don’t ignore the Facebook UI and design and try to make your app look as ‘native’ as possible

    The other important issue is that Facebook remains available within charities themselves. In my opinion, it’s an amazing, free tool to reach thousands of current and potential supporters, so whatever happens don’t block access internally. There’s lots of press rumblings about restricting access in larger companies for productivity’s sake, which is fair enough in certain circles, but for charities the opportunity is too big to just block it!

  2. Thanks for the ‘lessons learned’ tips, Simon. Look forward to seeing your next app.
    Your first tip – to ask users what they want rather than building what you think they want – really is key to developing anything within a social network community – from Facebook to Second Life.
    Very interesting point about whether charities will be blocked from accessing Facebook, and equivalent social networking sites. I’d be very interested to hear from any fundraisers who do find themselves ‘cut-off’ during the day – and whether the implications you mention were taken into account.

  3. Panlogic have recently developed the NSPCC Events Facebook application. The NSPCC is now the first charity to have its own dedicated application on this social networking site.

    The Events appliance enables NSPCC supporters in the United Kingdom to get involved in NSPCC events, donate and raise money. This goes towards funding projects and services aimed at children and young people suffering from the effects of abuse.

    We are very aware the web-users dictate where & when they consume online media. Its therefore imperative that we find users where they are and engage them in a meaningful dialogue. A large slice of the key demographic actively use facebook on a daily basis.

    The main problem that online fundraising faces, is that traditional online advertising i.e. “Click here to donate”, is intrusive to a users online experience. A facebook application is a good solution, as its not only a fundraising tool but also a powerful branding tool.

    Users start to engage with the brand on their own terms and even become its ambassador by having the app on their homepage. This ‘social proof’ is priceless.

    Our final observation is that Facebook, much like fundraising, is a grass-roots excercise. Donaters need to feel that they are part of a movement, a group of like-minded individuals, and that they can collectively make a difference. Another key motivator is a little less altruistic: people donate for Reward & Recognition. This speaks directly to the viral/networking strengths of Facebook.

    The app launched about 2 weeks ago and there have already been 1000 installations. We expect the total to increase rapidly as the viral effect of users networks is utilised.

    To install the facebook app:
    Or search for it in the Applications area


    Additional info:

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