The shop apparently features an initial 50,000 donated items selected from Oxfam’s chain of highstreet charity shops, all having their details documented and uploaded by volunteers.
With various searchable categories (Clothes & Accessories, Music & Movies, etc.), ‘volunteer’s faves’ and a ‘donated this week’ list for regular shoppers, the site has a great feel and is very easy to navigate and browse. The charity plans to increase the number of donated items on sale to 120,000 by next spring, which it says should raise around £2 million per year.
If you’re a fundraiser without Oxfam-level resources but still keen to capitalise on the opportunity offered by such online charity shopping then you should take a look at eBay for Charity – which provides a range of ways to use the eBay ecommerce platform to raise money for organisations of all shapes and sizes.