As well as some commercial best practice case studies, it also includes a breakdown of the demographics of Facebook users for the UK, US, Canada and Australia – based on Facebook internal data.
Particularly interesting for anyone considering using Facebook for fundraising is the evidence for ageing of the user base – which I commented on a while ago. Canada shows the oldest profile, followed by Australia and then the UK. The US remains skewed massively to the under-24s, presumably reflecting the site’s origins in the US academic community.
UPDATE – see my more recent post ‘Handy demographics application for Facebook fundraisers’ for more on the changing profile of Facebook users