Handy Facebook research for fundraisers

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Charlene Li of Forrester Research has just posted an interesting presentation about Facebook on SlideShare.

As well as some commercial best practice case studies, it also includes a breakdown of the demographics of Facebook users for the UK, US, Canada and Australia – based on Facebook internal data.

Particularly interesting for anyone considering using Facebook for fundraising is the evidence for ageing of the user base – which I commented on a while ago. Canada shows the oldest profile, followed by Australia and then the UK. The US remains skewed massively to the under-24s, presumably reflecting the site’s origins in the US academic community.

UPDATE – see my more recent post ‘Handy demographics application for Facebook fundraisers’ for more on the changing profile of Facebook users

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2 thoughts on “Handy Facebook research for fundraisers

  1. This confirms that I have finally found a social networking site where I feel more at home than my children! Although being bundled into a “35+” band still makes me feel wrinkly. Anybody done any research on to what extent the people who have most time to browse around are signing up to FB – the 65+ group?

  2. You’re right, ’35+’ is a pretty diverse user group! i’m not aware of any specific research unto older Facebook users, but will keep a look-out and post anything I come across.

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