Movember, was started back in 2003 when a couple of Australians decided to support the Australian Prostate Cancer Charity by getting sponsored to grow their Mo-s (as in Moustaches) for the whole of November – subsequently named ‘Movember’.
In 2006 the idea was exported to New Zealand and in total more than 56,000 Movember fundraisers (or Mo Bros) took part. Not content with that, this year the event is growing even further with moustache lovers in the UK, US, Canada, and Spain (website not yet live) also getting involved – each in support of their own national prostate cancer charity.
Country-specific information, downloadable blog and MySpace widgets (wot – no Facebook app?), and local event details are available through the main Republic of Movember site. There’s also a wealth of fun Mo-related stuff around the site, although I found the navigation a bit opaque and fear that a lot of casual users won’t get the most out of it.
However, it’s certainly an excellent example of how the internet can enable a great fundraising idea to go international, sharing learnings and resources to help maximise the net income raised by the charities involved.