With Christmas just around the corner, we recently launched a fun online corporate fundraising campaign for UK homelessness charity Crisis – aiming to raise £1million by getting corporate sponsors to replace their traditional Christmas cards with a ‘singing’ video e-card.
Depending on the company’s Christmas card budget, at the microsite sendasinger.com they can select a four, eight, or fourteen piece choir, made-up of people who have been helped through Crisis projects. Every video e-card card is personalised to the sponsoring company for distribution to their own address list, and all companies taking part will also be formally thanked through double-page advertisements in the Financial Times.
The fun, seasonal approach certainly seems to have struck a chord with companies preparing for Christmas, with a range of organisations already signed-up. So, here’s hoping the campaign reaches its £1million target by 25th December.
UPDATE… Great news – we hit the £1million well before the 25th!