Bit of late news here I’m afraid. Due to the last couple of months being pretty busy with my moving jobs I missed this year’s Second Life Relay for Life, held on July 19th and 20th in support of the American Cancer Society. However, the great news is that they more than doubled the $100,000 achieved last year, raising a grand total of over $210,000 through the combined efforts of 85 teams made-up of 2,230 avatars – plus all the volunteer designers and other organisers.
This is the largest amount yet raised by a single fundraising campaign within the virtual world and represents a wonderful example of what can be achieved when a specialist community becomes enthused with an innovative opportunity to raise money for a great cause.
For a feel of what a sponsored run within a virtual online world looks like, take a look at the video above compiled by Jovana Qinan.