Mapping the Social Networking world – handy country-by-country data

Social Network Map

One of the regular topics that comes-up when I’m discussing the potential of online social networks with fundraisers from outside the UK is just which social networks are dominant in their particular country. Because, contrary to how it might feel from the UK or US perspective, when you go further afield the Social Network world doesn’t start and end with Facebook.

So, I’m always on the look-out for data which helps shed some light on the relative strengths of different sites across different countries – and two such sources cropped-up over the last couple of days that I thought you might find useful, wherever you happen to be based.

The first is from, who have just updated their global valuation of social networks. While this is certainly interesting from the overall valuation standpoint, it’s also great that they have provided a link to all of the Comscore base data underpinning their model – which gives a handy snapshot of unique visitor numbers for 26 social networking sites across 17 countries.

The second is a little less robust, but still provides some useful insight into the different sites prevalent in different countries. This comes from Vincenzo Cosenza’s blog, where he has used Alexa and Google Trends for Websites data to develop his own visual mapping of the Social Networking world.

While I’m pointing-out free research relating to Social Networks, you might also want to take a look at the Nonprofit Social Network Survey Report released a little earlier this year. This is US-based, but provides some interesting insights into where and how US nonprofits are active on Social Network sites, which should also be of interest to anyone interested in this area of nonprofit communications and fundraising.


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