There’s an interesting article by Jon Duschinsky in the latest edition of the Resource Alliance eNewsletter, where he introduces the concept of ‘quantum fundraising’ as a way of explaining how people increasingly want to come-together online to make something happen – but then to disband and move-on to do something different elsewhere. Jon says…
People are increasingly self-organising and using the tools of the flat world platform – the web, networks (physical and virtual), tribes, omniscient communication – to effect change in different ways. Linear society is fading from our present. We have entered the age of quantum society, where people come together under a shared vision to effect change before disbanding and going off to do other things.
He goes-on to examine what can be learned from Obama’s grassroots fundraising activity as a guide to how to make quantum fundraising happen as well as to highlight what he believes to be one of the Obama team’s few errors – going against the quantum fundraising idea by trying to maintain the community that formed to get him elected when the mass of those involved have moved-on to other things.
It’s well worth a read as a fresh take on the challenges fundraisers will face in the future as they seek to engage with supporters in our networked society.
Other related Giving in a Digital World posts: