Some pretty shocking data for UK fans of the social networking site MySpace was highlighted last week, with the news that traffic to the site has now dropped behind that of microblogging site Twitter.
On one side, this is just more evidence of the amazing rise of Twitter in the UK (leading to London being described as the “capital of Twitter” by its CEO, Ev Williams) – and these site traffic stats actually only tell part of that story, due to the number of people using third-party applications to manage their Twitter accounts.
However what is more significant is such clear evidence for the apparent collapse of MySpace over here.
With the pace of change in the Web 2.0 world over the last few years, it’s easy to forget just how dominant MySpace looked in the UK market back in the early days of the online social networking goldrush. As a reminder, I dug-out a blog post I wrote ‘way back’ in early June 2007 – when it was Facebook that was the freshfaced newcomer showing what would now be described as ‘Twitterish’ growth…
Amazing to think that back then MySpace was sitting pretty on over 100m users worldwide, compared to Facebook’s mere 25m. The story since then has of course been dominated by Facebook – with it’s active user numbers reaching 250m by July this year, while MySpace growth has stalled such that even its dominance in the US social media market seems doomed.
All in all, a useful reminder never to take the social networking world for granted. It is still a far from mature marketplace and there is pretty well constant change going on out there, whether related to new functionality, shifting user demographics, or the simple departure of users altogether. All of which makes it essential for any marketers or fundraisers responsible for social media activity to keep an eye out for data that helps them understand just what’s happening, so as to help guide where to invest time and budgets when looking to engage with supporters online.