Getting excited about smartphone mobile fundraising

Back in October last year when I was over in Holland giving an online fundraising session at the International Fundraising Congress (IFC), I was asked to give a short comment to camera on what I was most excited about in terms of the future of digital fundraising.

At that time, I’d just started to research new ways for fundraisers to make use of the incredibly rich functionality becoming available on the latest generation of ‘smart’ mobile phones, so that’s what I chose to chat about. You can see the result in the video above, this being the first of 30 such short videos being used by The Resource Alliance to promote the 2010 IFC.

For a rather more detailed introduction to the sort of new things fundraisers may be able to do as smartphone adoption continues to grow, I’ve also just written an article for the April edition of the Resource Alliance’s ‘Global Connections’ e-newsletter. Entitled ‘The emerging opportunities for smart fundraisers to use smartphones’, you can read the full article here.

This is a fascinating new area for digital fundraising, so you can be sure that I’ll be posting more about it over the coming months as well as talking about some of the latest examples at the UK Institute of Fundraising National Convention in July.

Meantime, if you are working on any smartphone fundraising yourself, do let me know by leaving a comment below or sending me a message through the ‘Hello and Welcome’ page.


One thought on “Getting excited about smartphone mobile fundraising

  1. Hi Bryan, you’re not the only one getting excited by the smartphone potential. Imagine the apps that could be built in the next few years – adding location info to rich functionality and seamless donations, there’s so much potential.

    But for now, you might be interested in the JustGiving iPhone app that we’ve just released. It’s aimed at people who are actively fundraising (not donors. Well, not yet anyway) and you can see what it’s all about here:

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