Latest international social media usage report just released – and it’s free!

There are some things that come around every year and that you await with eager anticipation. The first spring flowers, your summer holiday, your birthday, Christmas, and the release of the annual UM Social Media Tracker… or is that last one just me?

If you have any interest in understanding how consumer adoption of social media is evolving (and if you’re reading this blog then you should have) then this report is a must read.

Known as ‘Wave’, it is one of the largest and longest-running examinations of the impact of social media on today’s global marketplace and this fifth annual installment is based on research conducted in July 2010, involving 36,800 social networkers across 53 different countries.

So it’s global, up to date, robust, contains some really insightful analysis… and it’s free to download here.

Go on… You know you want to.

(Now just 12 months to the next update.)

Advertisements

One thought on “Latest international social media usage report just released – and it’s free!

  1. downloaded it, thanks for sharing. I’m also using cognos for social media consumer insight – great tool!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s