Great online advocacy and membership campaign by Amnesty in Norway

I’ve been meaning to mention this great campaign ever since I heard about it when I was over in Oslo for the Norwegian Direct Marketing Association’s @Norge Conference in November, but lots of fun client work and then the Christmas break has kind of got in the way of my blogging.

Anyway, better late than never…

Rather than me explain the campaign details, just sit back and watch the great video case study above and all will become clear… right from the thought process behind the campaign; through its clever use of offline promotion to drive website visits; to the wonderfully engaging online user experience and approach to capturing responses.

(Special Norwegian hat tip to @BeateSorum from the Norwegian Cancer Society for telling me all about it)

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