An interesting take on the ROI of Social Media

 

I was preparing a presentation the other day when I came across this great video by Erik Qualman of Socialnomics, packed full of interesting statistics and insights relating to the growth of Social Media.

Now, I’m an avid reader of digital usage research as part of my job but the way Qualman presents the case for the importance of Social Media and what it means for consumer engagement really captured my attention and is well worth a look

A great soundtrack and lots of interesting nuggets – including one that particularly struck me (3.49 minutes into the 4.16 video):

A pretty challenging thought that – and one that I challenge you not to take seriously after you’ve watched the video!

2 thoughts on “An interesting take on the ROI of Social Media

  1. Hey there,
    thanks for sharing this great video. I was looking for something like this. It is crazy to see how Social networks have taken over the world over the past what? 5 years?
    Amazing!

  2. Pingback: Your Nonprofit Needs Social Media—Here’s Why - Nonprofit Hub - Nonprofit Hub

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