What’s not to Like about Facebook Likes?

Rather a lot, according to this video by the smart folks over at the YouTube educational science channel Veritasium.

If you’ve got ‘Volume of Likes’ as a KPI for your digital activity but don’t know about the murky world of click farms and the impact they’re having on engagement and organic reach on Facebook, then sit back and invest a few minutes watching their interesting video report.

It’s a really clear explanation of a pretty complex challenge facing digital marketers and fundraisers – and may well change just how much you like your Likes, for ever!

(Hat tip to @harveymckinnon of Harvey McKinnon Associates in Canada for spotting it)


 

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