I’m just back home after a flying visit over to the Fundraising Ireland 2010 National Conference in Dublin, where I was presenting a session about online community fundraising – the slides from which are available to view above or via Slideshare.
The conference was a sell-out event and the sessions I got to, as well as my own, were characterised by some really great interaction and questions – which reflected the great atmosphere at the whole event. Add to that the best conference lunch I’ve had in ages and the whole thing was a great success. So, many congratulations to the organisers at Fundraising Ireland. They’re a pretty new network for Irish fundraisers, and just announced that they are about to re-vamp their website as an Irish fundraising information portal as well as introduce a membership scheme. Without a doubt, well worth getting involved with them if you’re a fundraiser in Ireland.
One of the topics that was returned to a couple of times in discussions was the lack of useful Ireland-specific research on everything from giving trends to online usage. To help-out with the latter, here are the links to the latest freely available Irish online usage research I’ve been able to find – and which I quoted from in my session:
> Latest report from ComReg (the Irish Commission for Communications Regulation) a bit of a heavy read but does include the latest data on internet access in Ireland – published just this month: download it for free here
> Amarach Research Irish Life Online Report from Feb 2009: downloadable here
> Barry Hand’s blog post on the top Irish websites for Feb 2010: read it here
> Information on facebook user numbers in any country around the world: Checkfacebook.com
If anyone comes across any other recent research into the Irish online market – especially if it relates to social media use – then do let me know.
I’m just back from holiday and straight-away immersed in all sorts of client work, as well as getting-down to preparing presentations for several conferences I’m speaking at over the next few months. As it’s often only at conferences that I get an opportunity to meet folks who subscribe to my blogs, I thought I’d give them a quick plug here – then if you’re attending you can come by and say ‘hello’.
The first is the 2010 National Convention for Fundraisers in Ireland, which is being held in Dublin on March 23rd and 24th. I’m presenting late morning on 24th on ‘Community Fundraising 2.0’ – when I’ll be talking through some of the latest online fundraising developments worldwide as well as focusing specifically on some really interesting home-grown Irish initiatives.
Next month, from 14th to 16th April I’m over in Germany at the Deutscher Fundraising Kongress, presenting sessions on ‘Using Research to Generate Supporter Insight’ and ‘Online Community Fundraising’. I know that quite a few German fundraisers do subscribe to my blogs – so hopefully I’ll have an opportunity to meet some of you there.
Then, of course, in July (5th to 7th) it’s the Institute of Fundraising National Convention here in London, where I’m co-presenting a ‘Hot Topic’ session with Jason Potts of Think Consulting – where we’ll be sharing what we think are some of the hottest developments in digital fundraising. Given how quickly things are changing in the digital space, that’ll be one that we prepare right at the last minute!
Yesterday Ofcom, the independent regulator for the UK’s communication industries, released its latest Communications Market Report – providing up-to-date information on the nation’s use of all communications technologies from Radio and Television through to the Internet.
Free to download, at 334 pages it is rather a lengthy read – but you can easily skip through it on screen and it does provide some very useful data for anyone looking to keep track of how Internet access and usage is changing in the UK (or indeed any form of communications usage).
A few highlights, just to whet your appetite…
- Overall, between home, work and other connections, 74% of UK adults now use the internet
- 65% of UK households now have a fixed line broadband connection – up from 58% last year
- Mobile broadband is growing rapidly, with over 250k new pre-pay mobile broadband connections in May 2009 alone. Overall some 12% of UK households have a mobile broadband connection, but 75% of these also have fixed-line broadband
- 23% of UK adults with home internet access watch catch-up TV online
- 38% of UK adults have set-up a social network profile – up from 21% last year, and with the fastest growth in the 35-54 age group
- The average UK Facebook user spends nearly six hours on the site each month
Understanding how the specific consumer groups that make-up your target audiences are adopting and using digital channels is fundamental to developing successful programmes to engage with them online. Unfortunately, if you don’t have a chunky consumer research budget you may well feel that you have no way of gaining the type of detailed insights you need to support your planning.
However, if you keep a look-out then chances are you’ll find that every so often some great reports are made available completely free of charge that can give you just the type of information you need.
Admittedly, as a long-time consumer planner with a specific interest in digital marketing who heads-up a team of strategy and consumer insight specialists, I’m a bit obsessive when it comes to monitoring how different segments of the consumer market use technology – and over the years I’ve learned where to look for specific things. But it really doesn’t take that much effort to do some careful Google searches and keep your eyes open for news of reports being released – and the insight you can get as a result could really help your online planning
Case in point, just last month digital agency Razorfish and Social Network CafeMom made available a great report entitled ‘Digital Mom’, packed with information about how mothers are using the internet.
Based on a survey of 1,500 ‘digital moms’ (or mums, depending where you are), defined as women with at least one child aged under 18 in the home who are active online, the report provides a wide range of information into how they use the internet and how this usage changes as their children grow up, as well as specific profiles of their online social network use.
If mums are your target audience (or even moms), well worth a read – and a handy reminder of the quality of free consumer insight reports that can be found online if you keep your browser eyes open.