Strategy Refresh – my day job


After over 20 years in marketing and fundraising, including many years working as an agency Planning Director and then as Head of Strategy & Consumer Insight at Cancer Research UK, towards the end of 2009 I launched my marketing and fundraising consultancy Strategy Refresh.

Every project I undertake is founded on my belief that the most important strategic resource any organisation has is its own marketing and fundraising staff. This has led me to develop a unique approach to my consultancy, not only providing top quality strategic advice but also training, equipping, and supporting my clients to drive forward what we develop together – thereby maximising the strategic benefit to their organisations.

With my technology and data-led marketing background, I’m particularly well known for helping develop integrated digital fundraising, campaigning, and communications strategies. However, my work certainly isn’t all online-focused. It could be that you’re looking for a full strategic review of your fundraising programme, or specialist support to help your team consider fresh approaches to a specific challenge you’re facing. From a couple of days to a long-term project, I can bring an unrivaled level of marketing and fundraising knowledge, actionable consumer insight, and fresh strategic thinking to help you achieve your marketing and fundraising objectives.

While London-based, I work for clients all around the world – including: Cancer Research UK, Cruelty Free International, International Committee of the Red Cross (Geneva), Oxfam UK, RSPCA, Save The Children UK, Save The Children Italia, UNICEF Geneva, UNICEF UK, UNI Global Union (Geneva), VSO, WaterAid, and World Vision (Canada).

I am also a regular speaker and masterclass teacher at fundraising and marketing conferences

For more information please visit

If you’re facing a specific strategic challenge or simply feel like your marketing or fundraising could do with some refreshment, then do drop me a note using the contact form here.