Google Grants free non-profit AdWords scheme celebrates fifth year

Last week marked the fifth anniversary of the Google Grants scheme, developed to support the online marketing activity of non-profits by providing free AdWords advertising to organisations selected through an online application process.

Currently available in 16 countries, and with more apparently on the way, the anniversary provides a useful reminder for any non-profits using, or looking to use, Search Engine Marketing to check out the scheme and see if it might be of use to them. Although, as reported in a comment to my earlier post about Google Grants, the programme may well be of more use to smaller organisations than those with a well developed SEM .